About us

On a mission to bring accountability to digital marketing

Social media, search and digital advertising now have the power to sway presidential elections

Never in history has technology given us the opportunity to reach and influence so many people. But never in history have so many companies been so desperately lost when it comes to marketing. Most marketers today don’t truly understand the machinery of digital marketing: algorithms, how to run a/b tests correctly or how to quickly extract insights from large quantities of data. And with chaos often comes opportunists looking to make a buck off of people's lack of knowledge. The marketing landscape is littered with fly-by-night social media consulting firms and so-called experts who promise spectacular results only to deliver middling outcomes. The result is that organization all across America are burning unimaginable amounts of money on digital marketing with little or no ROI. Our team of analysts scours through your entire digital marketing process to identify the problem areas so that you can finally start delivering ROI.

Our Approach

Consistently achieving ROI in digital marketing requires having a solid understanding of data and a deep comfort with numbers. Modern digital marketing is based more on math, logic and empiricism than artistic creativity. The Mad Men are gone, the Math Men are in. To thrive in the modern digital marketing jungle, organizations must obey the four horsemen of digital marketing. These four principles are designed to remove all subjectivity from an organization's marketing processes. We base all our audits on them.

A/B Testing

Algorithms

Setting Goals and KPI's

Cross-Platform Integration

A/B Testing

Are you continually testing different variations of ads, landing pages, design elements, and content to see what resonates best with your audience?

Algorithms

The ubiquitous algorithms on the web are the gatekeepers of content. They decide whether your brand gets seen or not. Does your team have a technical understand of how the major platforms' algorithms work and do they understand how to market in ways that work hand in hand with them?

Algorithms

The ubiquitous algorithms on the web are the gatekeepers of content. They decide whether your brand gets seen or not. Does your team have a technical understand of how the major platforms' algorithms work and do they understand how to market in ways that work hand in hand with them?

Setting Goals and KPIs

Without precise goals, it’s impossible to measure success. It's also crucial to know what to measure. Does your team consistently set meaningful conversion goals and KPIs to assess progress?

Cross-Platform Integration

Your social media traffic influences your website’s search results. A/B testing on Facebook should always inform content development on your other digital channels. Does your team truly understand how all your digital properties work together?

Cross-Platform Integration

Your social media traffic influences your website’s search results. A/B testing on Facebook should always inform content development on your other digital channels. Does your team truly understand how all your digital properties work together?

We're certified

Small, Minority-Owned Business
NAICS: 541613 | 519130 | 541910 | 541618 | 541820 | 561422